|Weight: 0.5 kg|
|Publication date: Summer 2013|
Apology is a new(ish) magazine that contains literature, interviews, essays, reportage, humor, photography, and art. In other words: pretty much everything. It’s a general interest magazine for people whose general interests aren’t general. It’s a sophisticated alternative to sophomoric magazines; it’s a sophomoric alternative to sophisticated magazines. It’s a make-your-own-pithy-observation-that-goes-here magazine. Apology was founded by and is edited and art directed by Jesse Pearson, who has been editing magazines since 2000 and who is also the person that is writing this text in the third person while undergoing a continuous internal debate as to whether to use the royal “we” or simply the pronoun “I” when referring to Apology. Apology is published roughly four times a year, updates its website at a pace that to us seems sane but to the rest of the web seems glacial, and is not on Twitter or Facebook because it (we, I) can’t decide whether those social networking Goliaths are evil—or, rather, just how evil they are.